Navigation of your website actually drives your visitors and it is very important to keep your navigation simple and well defined. Main menu right after the header is the prime location where users ha 70% of the impact. Something missing in the main menu means it will be kept hidden and almost half of the users won’t be able to explore it, even they are willing to do so.
Here comes the website search that helps you minimizing the menu clutter and keeps the items smooth and streamlined. The more efficient your search and navigation the better conversion ratio your site will have.
Also try to move typical links like contact us, about us, sitemap and etc into the footer and keep the main menu free for user oriented content like products, services, new arrivals, brands, categories and special discounts if any. Also try to keep navigation menu to minimum level; not more than two levels I would say.
It is important to select appropriate menu technology no matter whether its Java Script or flash the important factor is its compatibility with at least 5 browsers even with the strict security settings. Main browser you should consider for testing is Mozilla Firefox, Internet Explorer, Google Chrome, Apple Safari and Opera. These set of browsers normally covers 90% of the web traffic and anything that is going fine on these browsers will definitely work on all remaining browsers as well.
The main motive behind writing this article is to educate website and ecommerce portal owners to make best use of their online presence while improving their conversion ratios as well. A normally readymade website templates and ecommerce templates follow standard marketing rules and applies the best practices in the market but customization always pays, so choosing a readymade template with a customization service is the best development model to go with.
Here comes the website search that helps you minimizing the menu clutter and keeps the items smooth and streamlined. The more efficient your search and navigation the better conversion ratio your site will have.
Also try to move typical links like contact us, about us, sitemap and etc into the footer and keep the main menu free for user oriented content like products, services, new arrivals, brands, categories and special discounts if any. Also try to keep navigation menu to minimum level; not more than two levels I would say.
It is important to select appropriate menu technology no matter whether its Java Script or flash the important factor is its compatibility with at least 5 browsers even with the strict security settings. Main browser you should consider for testing is Mozilla Firefox, Internet Explorer, Google Chrome, Apple Safari and Opera. These set of browsers normally covers 90% of the web traffic and anything that is going fine on these browsers will definitely work on all remaining browsers as well.
The main motive behind writing this article is to educate website and ecommerce portal owners to make best use of their online presence while improving their conversion ratios as well. A normally readymade website templates and ecommerce templates follow standard marketing rules and applies the best practices in the market but customization always pays, so choosing a readymade template with a customization service is the best development model to go with.
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